Google Ads API : Google Ads API v16 sunset reminder

Important Update for PPC Managers: Google Ads API v16 Sunset Reminder – October 2024

Attention PPC managers! Google Ads API v16 is set to sunset on February 5, 2025. After this date, all requests made through this version will fail, emphasizing the urgency to migrate to a newer version to maintain your API access.

Key Steps for Migration

To ensure a smooth transition, follow these essential steps:

Track Your Recent API Calls

You can easily view the methods and services your project has previously called using the Google Cloud Console. Here’s how:

  1. Open the APIs & Services in the Google Cloud Console.
  2. Select Google Ads API from the table.
  3. Navigate to the METRICS subtab where recent requests are visualized. The Methods table will show the methods you’ve used, which will include the version, service, and method name.
  4. (Optional) Select a specific timeframe to review your API requests.

Need Assistance?

If you have any questions during your migration process, don’t hesitate to reach out through the forum or contact support at googleadsapi-support@google.com.

Why This Matters for Your Campaigns

  • Migrating ensures uninterrupted access to the Google Ads API, vital for current and future campaigns.
  • Staying updated with the latest version allows you to leverage new features and improvements.
  • Timely action will prevent potential disruptions or failures in your advertising strategies.

Don’t wait until the deadline! Start planning your migration today to keep your campaigns running smoothly.

Stay connected for more updates on the Google Ads platform from PEMAVOR’s PPC insights.

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