In a significant update for digital marketers and PPC managers, Google has announced the removal of the sitelinks search box from search results, effective November 21, 2024. This decision comes after noticing a decrease in usage over the past decade. It’s essential for advertisers to understand this change and its implications for their campaigns.
What’s New
- Removal of Sitelinks Search Box: Google will eliminate the sitelinks search box from all search results globally. This aims to simplify search outcomes for users.
- No Impact on Rankings: The removal will not affect rankings or other visual elements of sitelinks, ensuring that core search functionality remains intact.
- End of Search Console Rich Results Report: Once the sitelinks search box is phased out, the corresponding rich results report in Search Console will also be discontinued.
- Structured Data Status: While you can remove sitelinks search box structured data from your website, it is not a requirement as it will not trigger errors in Search Console reports.
- Support for Site Names: The structured data for site names, using a variation of the WebSite structured data, will continue to be supported.
How to Make the Most of the Update
- Review your current structured data to ensure it aligns with Google’s updates. Consider focusing on supported structured data.
- Stay informed about changes in search features to adjust your PPC strategies accordingly.
- Engage with the Search Central help community for insights and assistance on navigating recent changes.
- Monitor your search performance metrics closely to understand how these changes impact your campaigns.
Key Takeaways
- The sitelinks search box will be removed from Google Search by November 21, 2024.
- This change does not affect rankings or the overall functionality of sitelinks.
- Structured data related to the sitelinks search box can remain on your site without causing issues.
- Support for site names using WebSite structured data continues without disruption.
Stay tuned with PEMAVOR to keep up to date with the latest insights and innovations!
