Google has just wrapped up its Search Central Live events in Jakarta and Bangkok, highlighting significant knowledge and feedback shared by attendees. These events are highly relevant for advertisers and digital marketing professionals looking to deepen their understanding of Search and enhance their SEO strategies.
What’s New
- Search Central Live Jakarta 2024: Held on July 25, this event welcomed 335 attendees and included Google talks covering foundational themes, such as how Search works, quality updates, AI integration in Search, and e-commerce insights.
- Community Lightning Talks: For the first time, community members delivered talks on various topics, including SEO video optimization and strategies for surviving the AI era, providing diverse learning opportunities.
- Positive Feedback with Suggestions: Attendees expressed satisfaction but requested more lightning talks, technical presentations, and varied locations for future events to increase accessibility and engagement.
- Search Central Live Bangkok 2024: On August 9, 310 participants attended, discussing topics such as Google Trends for SEO and multilingual site management, emphasizing the growing necessity for practical knowledge.
- Increased Interaction Requests: The events highlighted a desire for more Q&A sessions and a recommended reading list prior to events, aimed at improving the learning experience for all attendees.
How to Make the Most of the Update
- Leverage AI Insights: Utilize the knowledge about AI and Search presented at the events to optimize your PPC strategies and ensure alignment with current trends.
- Engage with Community Content: Follow up on the topics discussed in community lightning talks and implement these insights in your campaigns for better engagement.
- Plan for Technical Depth: Advocate for deeper technical sessions in your organization by sharing learnings from the events, helping your team stay ahead in the digital landscape.
- Enhance Q&A Opportunities: Incorporate more interactive elements in your campaigns, mimicking the successful Q&A strategies requested by attendees at the events.
- Disseminate Pre-event Knowledge: Share curated reading lists or resources within your team before attending industry events to ensure everyone is prepared and can contribute effectively.
Key Takeaways
- Google is committed to enhancing search education and community engagement through more events and learning opportunities.
- Community-driven insights are valuable—seek out and implement peer-shared knowledge in your strategies.
- Scalability of events can improve accessibility—consider varying locations and formats for larger audiences.
- Interactive learning experiences, such as Q&As, are in high demand and can significantly enhance attendee satisfaction.
Stay tuned with PEMAVOR to keep up to date with the latest insights and innovations!
