Google has just wrapped up its Search Central Live events in Jakarta and Bangkok, offering significant insights into how Search works, AI integration, and multilingual site management. These events provided SEO professionals with essential knowledge to refine their strategies and keep up with evolving trends.
Event Highlights from Search Central Live Asia 2024
- Search Central Live Jakarta 2024: Held on July 25, it welcomed 335 attendees with talks on foundational Search topics, AI integration, and e-commerce insights.
- Community Lightning Talks: First-ever talks by community members covered SEO video optimization and strategies for navigating the AI era.
- Search Central Live Bangkok 2024: On August 9, 310 participants discussed multilingual site management and Google Trends for SEO.
- Feedback and Suggestions: Attendees requested more lightning talks, technical presentations, and varied event locations to improve accessibility.
Applying the Lessons from Search Central Live
- Leverage AI Knowledge: Use insights from the events to refine your SEO strategies and adapt to AI-driven changes in Search.
- Follow Community Learnings: Implement tips shared in community lightning talks, such as video optimization strategies for better engagement.
- Plan for Technical Depth: Advocate for deeper technical sessions in your organization by sharing learnings from the events, helping your team stay ahead in the digital landscape.
- Enhance Q&A Opportunities: Incorporate more interactive elements in your campaigns, mimicking the successful Q&A strategies requested by attendees at the events.
- Disseminate Pre-event Knowledge: Share curated reading lists or resources within your team before attending industry events to ensure everyone is prepared and can contribute effectively.
Key Learnings for SEO and Community Growth
- Google is committed to enhancing search education and community engagement through more events and learning opportunities.
- Community-driven insights are valuable—seek out and implement peer-shared knowledge in your strategies.
- Scalability of events can improve accessibility—consider varying locations and formats for larger audiences.
- Interactive learning experiences, such as Q&As, are in high demand and can significantly enhance attendee satisfaction.
Stay tuned with PEMAVOR to keep up to date with the latest insights and innovations!
