News Posts - Page 2 of 5

Unlocking Creative Potential in Google Ads: Game-Changing Features for Advertisers

As an advertiser, your creative assets are pivotal in making a strong first impression on potential customers. With Google Ads’ latest updates, you now have access to innovative creative capabilities designed to produce a…

Feb 20, 2025
2:45 pm

Google Ads API : Spring 2025 changes to Display & Video 360 API and Structured Data Files

In the next few months, significant updates to the Display & Video 360 API and Structured Data Files are on the horizon. These changes are designed to enhance API functionality and better integrate with…

Feb 20, 2025
7:01 am

Important Update for PPC Managers: New Membership Duration for Customer Match

On April 7, 2025, Google Ads will implement a maximum membership duration of 540 days for Customer Match lists. This change aims to align practices with industry standards, essential for maintaining optimal performance and…

Feb 13, 2025
2:36 pm

Google Ads API : New Features in Display & Video 360 API v4

Exciting developments have arrived with the launch of the Display & Video 360 API v4, now available in public beta. This update introduces significant changes that can enhance campaign management and performance tracking for…

Feb 13, 2025
6:58 am

Google Ads Announcements Action Required for Offline Conversion Import (OCI) for Apps

Google Ads now requires advertisers utilizing Offline Conversion Import (OCI) to incorporate the ‘conversion_environment’ parameter in their data uploads by April 30, 2025. This critical parameter allows advertisers to specify whether a conversion occurred…

Feb 7, 2025
7:06 am

Google Ads API : Control ads identifier usage with IMA DAI SDK by setting your network code

New Update Improves Stream Request Management and Compliance Google has introduced a major enhancement to the Interactive Media Ads (IMA) DAI SDK, enabling better control over stream requests and compliance with Google Ad Manager…

Feb 7, 2025
5:58 pm

Enhancements in Google Ads Quality: October 2024

The latest update from Google focuses on improving ad experiences by refining the quality systems that determine how and when ads are displayed in Search. With an emphasis on user intent and the navigation…

Feb 6, 2025
5:58 pm

Google Ads & Commerce New ways to help you drive performance with Demand Gen – October 2024

In an era where visual-first content captivates consumers, understanding the latest updates in Demand Gen campaigns on Google is crucial for PPC managers. The new features not only promise to enhance engagement but also…

Feb 5, 2025
4:13 pm

Google Ads API : Extending the deprecation period for the Authorized Buyers Real-time Bidding protocol

Extended Support for Real-Time Bidding Protocol Before OpenRTB Becomes the Standard Google has officially extended the deprecation date for the Authorized Buyers Real-time Bidding (RTB) protocol until April 30, 2025. This extension provides digital…

Feb 4, 2025
4:10 pm

Google Ads API : Google Ads API v16 sunset reminder

Attention PPC managers! Google Ads API v16 is set to sunset on February 5, 2025. After this date, all requests made through this version will fail, emphasizing the urgency to migrate to a newer…

Feb 3, 2025
4:09 pm

LATEST GOOGLE UPDATES IN PPC & SEO