Auction Insights Tool
Visualize Your Google Ads Auction Insights for Smarter Decision
- Create an Auction Insight Report in the Google Ads: Week, Keyword(s) and Metrics
- Download the Report as CSV file from Google Ads
- Upload the CSV to our free tool. We do not save the data, we just visualize it.
- Get beautiful looking insights about your competitors
Analyze key auction metrics to outperform your competitors and dominate ad auctions.
Take control of your Google Ads strategy with the Auction Insights Tool. Visualize key metrics, track performance trends, and benchmark against competitors to optimize your campaigns.
How to Use the Auction Insights Free Tool
1) Export Auction Insights from Google Ads
- Include Week and Display URL Domain as mandatory columns.
- Add Search Keyword Filters to focus on the keywords you’re interested in.
2) Upload the CSV to the tool
- Drag and drop your file into the tool to generate visualizations.
3) Analyze Your Metrics
- Use filters to focus on specific domains or metrics.
Gain Deeper Campaign Understanding with the Key Metrics
The Google Auction Insights Report gives insights into your competitors’ performance. However, the report only shows data from competitors participating in the same action as you, which doesn’t provide a complete picture of the competitive landscape. Therefore, understanding deeper insights can be tedious and time-consuming.
Auction Insights Free Tool is the practical solution to solve this!
Our tool focuses on six critical metrics to help you understand and improve your Google Ads performance:
1. Search Impression Share
The percentage of total impressions your ads received compared to the total available impressions in the auction.
Performance Metrics:
- Latest: Current visibility.
- 4W Avg: Visibility over the past four weeks.
- YTD Avg: Year-to-date average visibility.
- 4W vs YTD: Recent performance vs. long-term average.
2. Search Overlap Rate
The frequency at which your ads appear alongside a competitor’s ads in the same auction.
Performance Metrics:
- Latest: Current overlap with competitors.
- 4W Avg: Recent trend of overlap.
- YTD Avg: Long-term overlap.
- 4W vs YTD: Compare recent overlap to the year-to-date average.
3. Position Above Rate
How often a competitor’s ad appears in a higher position than yours in auctions where both are eligible.
Performance Metrics:
- Latest: Current rate of competitors outranking you.
- 4W Avg: Short-term outrank trends.
- YTD Avg: Long-term outrank trends.
- 4W vs YTD: Compare recent outrank trends with the year-to-date average.
4. Top of Page Rate
The percentage of times your ads are shown at the top of the search results.
Performance Metrics:
- Latest: Current top placement percentage.
- 4W Avg: Recent average of top placements.
- YTD Avg: Year-to-date average of top placements.
- 4W vs YTD: Compare short-term vs. long-term top placement trends.
5. Absolute Top of Page Rate
The percentage of your impressions shown as the very first ad on the search results page.
Performance Metrics:
- Latest: Current rate of absolute top placement.
- 4W Avg: Recent trends of absolute top placement.
- YTD Avg: Year-to-date absolute top rate.
- 4W vs YTD: Compare recent vs. long-term absolute top placement.
6. Search Outranking Share
The percentage of auctions where your ad outranked a competitor’s ad or showed when theirs did not.
Performance Metrics:
- Latest: Current outranking percentage.
- 4W Avg: Recent trends of outranking.
- YTD Avg: Year-to-date outranking trends.
- 4W vs YTD: Compare short-term vs. long-term outranking trends.
Why Use This Tool?
Data-Driven Decisions
Identify where to allocate budget and optimize campaigns.
Competitive Analysis
Benchmark against competitors to stay ahead.
Easy Visualizations
Simplify complex data with clear and interactive charts.
Optimize smarter. Compete better.
FAQ
Do I need Looker Studio or Google Data Studio to analyze Auction Insights?
No! Our tool provides ready-to-use visualizations directly from your Google Ads CSV export. There’s no need to set up dashboards in Looker Studio or Data Studio.
Do I need to write scripts for Auction Insights?
No scripts are needed! Our tool eliminates the hassle of writing or maintaining Auction Insights scripts.
What are the required columns for the tool to work?
Ensure your CSV export includes Week, URL Domain, and filtered Search Keywords.
Can I analyze specific keywords?
Yes. Use Google Ads’ search keyword filters before exporting your data to focus on the keywords you’re most interested in.