Data Science in Digital Marketing

Google Tag Manager (GTM) is a user-friendly platform that enables you to manage and deploy website tracking codes and tags without requiring direct code changes. That is, it simplifies tracking implementation and updates.  Understanding…

B2B businesses don’t have a second or a penny to waste. Their online interactions should always be efficient and effective. Trial and error? Not a good solution to figure out the best methods. Only…

Looker Studio is a Google product, designed for transforming data for insightful visualizations. However, that’s not all, it gets even more effective with regex. This function lets you create calculated fields, so you can…

Looker Studio boosts the power of data sources by giving users access to a comprehensive platform that connects to virtually any data source. This means you can use any type of data source without…