Data Science in Digital Marketing Archives - Page 3 of 4

What does the former Data Studio promise as the new Looker Studio?

The new Looker Studio promises a more user-friendly interface with a cleaner look. It also promises more features. What’s Looker Studio? As of October 2022, Google’s Looker Studio is the new face of the…

Data Science in Digital Marketing

30 January 2023
10:08 am

How to bring GCLID offline conversions to your Google Ads account

As well as creating an effective ad, closely monitoring ad performance and measuring its impact on sales is also a game changer. Let’s check this step-by-step guidance on how to create a valid file…

Data Science in Digital Marketing

7 December 2022
8:29 am

How to enable automatic GCLID tracking in Google Ads

Google Ads has many great features that allow you to target your ads to people who are looking for specific products or services, but one of the best is GCLID. And thanks to “Auto-tagging”…

Data Science in Digital Marketing

24 November 2022
8:32 am

Top 5 IP address enrichment services for B2B companies

Even if you have a product of the highest quality, if you don’t market it properly, you’ll have difficulty carrying the world before you. That’s why, you should research your market thoroughly and bridge…

Data Science in Digital Marketing

9 November 2022
11:14 pm

How can website personalization increase your CVR?

How do brands understand what we want to watch or what we want to buy? How do they convince us so quickly? They watch us very closely, that’s for sure. They may know us…

Data Science in Digital Marketing

9 November 2022
10:13 pm

How to pull Google Auction Insight Data in an automated way

Without data-driven results, it’s challenging to properly understand your competitors because data never lies about ad strategies. With the right moves, you can overtake other brands. The Google Auction Insights Report is a priceless…

Data Science in Digital Marketing, Google Ads Script, Google BigQuery

11 May 2022
10:45 am

Google Ads for B2B companies: How does it work?

Nobody counts the number of ads you run, they just remember the impression you make. William Bernbach Is there a shortcut to get more conversions for your B2B company? You want to generate more…

Data Science in Digital Marketing, PPC Basics

14 April 2022
3:07 pm

Cluster massive amounts of keywords in PPC

Sample size is crucial for making decisions in PPC… One big goal of keyword clustering is to bring sample sizes up to enable decisions on stable numbers. Why should you cluster keywords or Search…

Data Science in Digital Marketing, Python in PPC / SEO

7 December 2021
3:00 pm

How to structure keywords using entity lookups in BigQuery

BigQuery is quite powerful to analyze your PPC or SEO data. Databases are optimized to run JOIN statements between large tables. In this post, we’ll describe how to transform the “Problem” of Keyword Tagging…

Data Science in Digital Marketing, Google BigQuery, Keyword Tagging

29 November 2021
1:38 pm

N-gram analysis in PPC

N-gram analysis of your PPC data will give you insights to take actions that will save you tons of money! Become a PPC Super Hero by using data science Approaches for PPC problems. N-gram…

Data Science in Digital Marketing, Google BigQuery, Python in PPC / SEO

15 November 2021
7:28 pm