We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.
As well as creating an effective ad, closely monitoring ad performance and measuring its impact on sales is also a game changer. Let’s check this step-by-step guidance on how to create a valid file…
Google Ads has many great features that allow you to target your ads to people who are looking for specific products or services, but one of the best is GCLID. And thanks to “Auto-tagging”…
Even if you have a product of the highest quality, if you don’t market it properly, you’ll have difficulty carrying the world before you. That’s why, you should research your market thoroughly and bridge…
How do brands understand what we want to watch or what we want to buy? How do they convince us so quickly? They watch us very closely, that’s for sure. They may know us…
Data-driven decisions for the digital world are everything today. First, you need to understand your competitors. Then, you can overtake them. However, this is possible only with data. The Auction Insights Report in Google…
Nobody counts the number of ads you run, they just remember the impression you make. William Bernbach Is there a shortcut to get more conversions for your B2B company? You want to generate more…
Sample size is crucial for making decisions in PPC… One big goal of keyword clustering is to bring sample sizes up to enable decisions on stable numbers. Why should you cluster keywords or Search…
BigQuery is quite powerful to analyze your PPC or SEO data. Databases are optimized to run JOIN statements between large tables. In this post, we’ll describe how to transform the “Problem” of Keyword Tagging…
N-gram analysis of your PPC data will give you insights to take actions that will save you tons of money! Become a PPC Super Hero by using data science Approaches for PPC problems. N-gram…
Google’s BigQuery is a perfect fit as Marketing Analytics Data Warehouse (DWH). Even if you are not the tech affine marketing guy and you don’t have the power in your team to deal with…