Google Ads Optimization

Google Ads campaigns live and die by keyword precision. Finding the right terms can maximize Return on Investment (ROI), while wasted spend on irrelevant clicks can drain budgets fast. This is where n-gram analysis…

If you only track online conversions, you may miss out something of your customers’ journey. That’s why offline conversions give a more complete picture of how your ads are performing.  For example, a customer…

Digital marketing has its advantage with measurable performance over traditional marketing. Accordingly, marketeers spend hours to understand which tactic works by analyzing performances. In this post, we suggest 6 strategies for lowering the cost-per-conversion…

Performance Max campaigns are an advertising method that allows marketeers to use Google Ads features across YouTube, the Display Network, Search, Discover, Gmail, and Maps under a single campaign. Google automatically shows your ads…