Keyword Negativation in Google Ads Archives

How to expand your negative keyword lists in PPC

Google’s recent changes to keyword match types and the increase in close (sometimes not close at all) variants also have implications for how you should handle negative keywords in Google Ads. I describe how…

Google Ads Optimization, Keyword Negativation in Google Ads

12 May 2022
5:06 am

Common negative keyword mistakes to avoid

Negative keywords are how we ensure our marketing dollars go to our intended questions. Novah Hopkins, Search Engine Journal Negative keywords are the backbones of search ads as they define the extent and performance…

Keyword Negativation in Google Ads

25 October 2021
5:58 pm

How to optimize negative keywords

Negative keywords help weed out “window shoppers” or leads that probably won’t end up converting. Forbes Agency Council, Sam Yadegar Many people make use of Google Ads to attract potential customers. However, it isn’t…

Keyword Negativation in Google Ads

7 October 2021
5:10 pm

How to clean close variant matches by using negative keywords

The negative impact of close variant matches on overall performance will result in increased challenges over time. Here is an approach to solve the hidden problems with “non-significant” searches and save budgets before it’s…

Google Ads Optimization, Keyword Negativation in Google Ads

17 January 2021
8:53 pm

Should you add negative keywords on campaign/ad group level or use shared sets?

Although the answer to this question differs according to the task at hand, using shared sets on MCC (My Client Center) level has huge benefits when maintaining the negative keywords. Excluding irrelevant search terms…

Keyword Negativation in Google Ads

19 November 2020
1:45 pm

Why you should use negative keywords also when Google tells you that Smart Bidding is doing the job

Do you think Google’s algorithm can outsmart the account managers? According to marketing professionals, it looks like the machine still has a long way to go in making better choices. We recently conducted a…

Keyword Negativation in Google Ads

19 November 2020
9:58 am

How to identify negative keywords for Google Shopping query sculpting in a scalable way

While specific queries drive better conversion rates, getting negative keywords for Google Shopping query sculpting can be challenging. These approaches can help you save time and budget while scaling. It’s very common in advanced…

Data Science in Digital Marketing, Keyword Negativation in Google Ads

19 November 2020
9:49 am

How to deal with limits on negative keywords in Google Ads

While close variant matches increase the number of negative keywords heavily, there are some smart solutions that can help you keep it below the limits and save a larger portion of your ad spending….

Keyword Negativation in Google Ads

16 November 2020
1:57 pm

Negativation strategies for bad traffic segments in Google Ads

We’ll see more and more inefficient search patterns and wonder how our budgets disappeared so soon. However, there are ways to outsmart Google and deal with close variants. Google wants to drive even more…

Keyword Negativation in Google Ads

20 April 2020
12:11 pm

Using word2vec for finding negative keywords

Taking the right look at the search queries of your campaigns offers a very high potential for optimizing your performance? We have approaches to analyze n-grams of user queries and map all relevant KPIs…

Keyword Negativation in Google Ads

10 September 2018
11:34 am