We love Python, we love data and we want to spread this love to all the professionals out there. Therefore, we regularly sum up the smartest ideas in a newsletter, that aims to share technological solutions for performance marketing.
Keeping up with the performance of all the queries in Google Search Console might be time-consuming. It’s also bad for your eyes. Of course, there’re many paid tools available that create charts where you…
N-grams basically tell us how many times a word or a sequence are repeated in our keyword list. With n-gram data, you’ll be able to optimize your content strategy by understanding the most popular…
Keyword grouping is undoubtedly among the best practices of both SEO and PPC efforts. When you have relevant keyword groups, cost-effective PPC strategies work better and improve your CTR (Click-through rate) and Quality Scores….
YouTube is undoubtedly the most popular video platform in the world. Its logic is quite similar to Google Search when a user looks for results, but they get video recommendations rather than indexed quality…
How can you make sure your ads are more effective and budget-friendly? When you search for something on Google or any other search engines, first results that appear are generally in the sponsored ads…
The power of keyword research lies behind understanding your target market. You spend money on ads, you work hard, and all you get is a few clicks? Then it’s time to think about the…
No one wants to pay for ads that don’t perform. One way to avoid this is to improve your ads by using the most relevant keywords to your potential customers. With a decent keyword…
Finding keywords with autocomplete may work fine. However, can you do it fast and on scale? With this Python script, you can have 20.000 longtail keywords in less than 60 seconds. I bet you…
Users search for products in many ways. It may be challenging to find the correct keywords. Here are some smart approaches for a better Google Ads performance. In this post, we want to share…