Marketing Analytics Archives

iOS 18 critical updates: How they impact user data and analytics

Apple released iOS 18 on September 16 and introduced new security fixes and various iPhone features—such as customization options, satellite messaging, AI integrations like ChatGPT, and the biggest-ever Photos app redesign. However, this post…

Marketing Analytics

24 September 2024
8:58 am

Consent Management Platforms: Why do you need and how to choose

Data privacy violations have become one of the most significant financial risks facing companies today. Recent statistics on GDPR compliance reveal that the highest fines are typically imposed for breaches of basic data protection…

Google Analytics, Marketing Analytics

16 September 2024
2:56 pm

Consentless tracking: Boost data collection with privacy compliance

Data privacy concerns and the need for effective data tracking are often at odds. Users want to surf the internet securely, while companies want to offer them a personalized experience. The gaps in data…

Google Analytics, Marketing Analytics

23 August 2024
8:16 am

Free PEMAVOR tools for content writers that boost your content strategy

Would you like to know what will make you a more effective content writer? The answer would be the tools you need to manage, organize and analyze your content. The good news is that…

Marketing Analytics, SEO Tools

23 May 2022
9:35 am

How to find YouTube autocomplete keywords

YouTube is undoubtedly the most popular video platform in the world. Its logic is quite similar to Google Search when a user looks for results, but they get video recommendations rather than indexed quality…

Keyword Scaling, Marketing Analytics

21 December 2021
2:50 pm

BigQuery ML with Scheduled Queries and Partitioned Tables

Google’s BigQuery is a great fit as Marketing Analytics Data Warehouse. Google Analytics 360 uses BigQuery. If you are using free Google Analytics and Google Ads, you can also import their data into BigQuery…

Data Science in Digital Marketing, Google Analytics, Google BigQuery, Marketing Analytics

1 March 2021
1:10 pm