PPC Basics

Discover the latest trends, updates, and actionable strategies for marketers — from innovations to case studies, this guide is your shortcut to staying ahead in PPC. How Google Search Generative experience is impacting ads…

Explore the latest insights in PPC with a roundup of notable posts from February 2024. 4 advanced GPT-4 capabilities to level up your PPC efforts — Search Engine Land Which ways can increase PPC…

Missed the latest PPC trends? Catch up with January’s top picks. How to optimize paid ads for ecommerce with long sales cycle — Blue Ox Digital Does it matter to track micro-conversions in e-commerce?…

As we’ve already entered the New Year, let’s revisit significant PPC strategies and trends from December. Our roundup offers insights and discussions crucial for optimizing upcoming campaigns. Google reveals next step toward removal of…

Don’t miss out on the latest trends and insights that could redefine your digital marketing strategies. How to create a killer content personalization strategy for B2B sales by Marin If you don’t deeply understand…

Stay updated with the latest trends and insights. Let’s check out PPC posts from valuable sources. Reevaluate your match type and bidding strategy by OPTMYZR Navah Hopkins’ study examined broad versus exact match keyword…

Are programmatic advertising and Google display ads the same? Programmatic advertising is an automated ad-buying model powered by artificial intelligence and machine learning. And GDN (Google Display Network) allows advertisers to reach target audiences…

Keep up with our list of importance PPC updates from September 2023 that you might not have overlooked. Google Ads for lead generation by Search Engine Land Every company’s potential customer journey is different…

Programmatic advertising automates the buying and selling of online ads. It’s practical because the process is faster and proper. However, it has its own challenges.  Ad fraud is a mind-numbing matter for marketing teams….