PPC Basics

Don’t miss out on important PPC (Pay-Per-Click) updates. Let’s check out our monthly series. Attributes of a good landing page experience by Unbounce Google has standards, and you should meet them to succeed in…

Buyers (advertisers) and sellers (publishers) negotiated to display ads on specific websites. In old times, targeting ads and measuring performance took a lot of work because of the manual process. Besides, improving the campaigns…

Remember the days when auctioning for ad spaces between publishers and vendors? We have already left manual processes behind. Now, the price of ad space is determined instantly and bought through real-time bidding. The…

Check our monthly PPC series if you’re worried about missing this month’s essential PPC (Pay-Per-Click) updates. “Google rolls out brand restriction settings to all advertisers” by Search Engine Land Google’s brand restriction settings are…

Let’s read our June 2023 roundup of PPC updates! Every month, we keep you informed. Dive into the most essential PPC news and insights you might’ve missed this month. What is marketing efficiency ratio?…

Our monthly PPC post series provides the latest updates and insights in PPC (pay-per-click) advertising. Stay tuned for valuable tips and information to can drive your advertising success. Google to experiment with ads that…

Here is April’s PPC newsletter for you, including how to optimize your campaigns, track performance, and guarantee a successful ROI. Google Enhances Discovery Ads by Search Engine Journal Google’s latest update to its Discovery…

Google Ads’ keyword matching process detailed in new guide by Search Engine Journal Recently, Google provided a rare glimpse into how its keyword matching system for search ads works. This advanced system uses cutting-edge…

In this newsletter, we have summarized the latest articles and insights from the world of PPC marketing. Performance Max for B2B: 4 best practices by Search Engine Land Google’s move to Performance Max campaigns…