PPC Tools

Improving your Google Ads Quality Score can reduce your costs. PEMAVOR notes that a higher Quality Score directly lowers your minimum bid and actual cost-per-click (CPC), meaning you’ll pay less with a better Quality…

PPC ads are like magic wands for brands, giving us the power to accelerate business growth and enable bold actions. With the right approach, they can bring in a flood of potential customers in…

A significant update from Google has left digital marketers rethinking their approach to Auction Insights reporting. Starting August 24, 2024, Auction Insights data will no longer be available for new data sources in Looker…

While searching for data on another problem, I stumbled across Cisco Umbrella data. With 65 million daily active users worldwide, Cisco Umbrella collects DNS data to track domain resolutions to IP addresses. This allows…

We’re in 2025 and PPC (Pay-Per-Click) fraud is still a big concern. These deceptive practices drain advertising budgets and falsify campaign analytics, creating challenges for marketeers worldwide.   Such a nightmare. Right?  However, as fraudsters…

PPC (Pay-Per-Click) allows companies to reach targeted audiences through various advertising platforms such as Google Ads, Bing Ads, Facebook Ads, etc. However, like any online advertising method, PPC can be vulnerable to fraud. Fraudsters…