While searching for data on another problem, I stumbled across Cisco Umbrella data. With 65 million active users per day worldwide, Cisco Umbrella collects DNS data to track domain resolutions to IP addresses. This allows us to derive a popularity rank for specific domains: the lower the rank, the higher the traffic.
For our analysis, we monitored the following endpoints of major PPC Fraud Protection Tools weekly, uncovering interesting trends over time.
- monitor.clickcease.com
- monitor.lunio.ai
- trck-001.clckptrl.com
- tracker.clickguard.com
- monitor.fraudblocker.com
- tracker.clixtell.com
PPC Click Fraud Tools Usage Over Time
ClickCease Remains the Leader
ClickCease consistently maintains the lowest rank, showcasing its dominance as the most widely used PPC fraud detection tool. Despite minor fluctuations, its rank remains strong over the observed period, indicating stable and high traffic volume.
Lunio‘s Steady Growth
Lunio (monitor.lunio.ai) ranks as the second most popular tool. Its strong upward trend reflects sustained growth, likely driven by its mid-2022 funding. Lunio’s continued challenge for the top spot makes it a significant competitor to ClickCease.
FraudBlocker Holds Firm at Third Place
FraudBlocker (monitor.fraudblocker.com) occupies a solid third position. Although it shows a slight decline in rank in late 2024, it remains a key player in PPC fraud protection.
ClickGuard and Clixtell Show Minor Declines
Both ClickGuard (tracker.clickguard.com) and Clixtell (tracker.clixtell.com) experienced small but consistent drops in popularity. This suggests a gradual loss of market share, possibly due to increased competition or slower feature adoption.
ClickPatrol‘s Rapid Growth
The standout performer in this analysis is ClickPatrol (trck-001.clckptrl.com). The chart highlights significant growth starting in early 2024, with its rank improving dramatically. This surge reflects increased adoption, validating ClickPatrol as a rising player in the PPC fraud protection market. Congratulations to Ardan and the team!
Explore More on PPC Fraud Prevention
Looking for more insights on combating PPC fraud? Check out our comprehensive guide:
The Top Tools for PPC Fraud Blocking in 2024 – Take a look at the best tools, how they work, and how to get started with click fraud prevention. From setup tips to in-depth comparisons, this guide has it all!
